helped her clarify, go deeper, define her ideal customers and create valuable products in response to their needs.<\/span><\/p>\nMasterminds \u2014 both formal and informal \u2014 are also excellent ways to get help when you can’t see the wood for the trees, Cara says. Attending the 2019 Langpreneur Language Influencer Summit, she found it easy to suggest solutions to other people’s problems and discovered that even wildly successful entrepreneurs still face difficulties and need help to see their way out.<\/span><\/p>\nDuring these discussions, the idea for Leo Listening’s successful Movie Club was born.\u00a0\u00a0<\/span><\/p>\n“I think it’s a sign of strength to ask for help and that you’re quite smart if you there is someone who’s further ahead than you and can help bring out the best in you. Why would you not let them help you?”<\/b><\/em><\/p><\/blockquote>\nRepurpose your content to save time and energy<\/b><\/h2>\n
Cara’s all about working smart when it comes to content creation. As well as running Leo Listening, she also has a busy day job as content manager for Olly Richards’ StoryLearning website, so she doesn’t have heaps of time to spare.<\/span><\/p>\nWhile Leo Listening started as a blog, it takes a lot of time to write an article from scratch. When Cara added videos to her lessons, she found it easier to write video scripts and later repurpose them as blog posts. Of course, you can also reverse the process and make a video from the content in your most popular blog posts, FAQs or podcast episodes.\u00a0<\/span><\/p>\nNewsletters take up time too. Cara’s students get a bi-monthly newsletter called Chai Latte News, and she’s recently started writing a different letter to the teachers on her subscriber list, who want to learn how to teach through movies too. The newsletters promote her teacher workshops, which started because Cara decided the easiest way to create content for teachers was to hold live workshops, then repurpose the best parts as products later on.\u00a0<\/span><\/p>\nKeyword research is essential for SEO<\/b><\/h2>\n
After experiencing an SEO audit on Olly’s website, Cara has a new understanding of how keywords and search engine optimisation bring traffic to her business. New customers are less likely to find you online if you don’t rank high in Google or other search engines, so it’s important to write articles that include the words and phrases people are searching for and slant those towards your business and niche.<\/span><\/p>\nFor example, when Cara found that people often search the phrase “have a conversation in English,” she made a video called “How to have a conversation in English about movies.” Doing that answered the question and promoted her product at the same time.\u00a0<\/span><\/p>\nIncluding plenty of internal links in your site is another good way for search engines to see its coherence and view you as an expert in your field. Make sure you regularly update and maintain both keywords and links in all your content.<\/span><\/p>\nCara’s tips\u00a0<\/b><\/h2>\n
Choose the path that most appeals to you<\/b><\/p>\n
There are many ways to run a business, from a small side-gig right up to the “empire model.”\u00a0<\/span><\/p>\nOrganising remote workers is tough<\/b><\/p>\n
Remote working can be stressful and incohesive. Cara’s used the <\/span>Basecamp system<\/span><\/a> in her day job and says it has helped the team work well together even though they’ve never met in person.\u00a0<\/span><\/p>\nBe receptive to outside ideas<\/b><\/p>\n
“The times I got stuck were the times I was resisting help. When I accepted help things got better.”<\/span><\/p>\n“If you get the right person or people then you can go so much further and do so much more than you would just muddling along by yourself.”<\/b><\/em><\/p><\/blockquote>\nContact Cara<\/b><\/h2>\n
Leo Listening Website<\/span><\/a>\u00a0<\/span><\/p>\nYouTube<\/span><\/a>\u00a0<\/span>
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